DRAFT    -     Commercialization Plan Guidelines    -     DRAFT

A commercialization Plan to be incorporated into a PCF proposal should address the points listed below.  The level of detail should be sufficient to judge the overall merits of the proposal within the constraints of a 15-page limit.  Financial summaries and licensing terms (if applicable) may be included in appendices that need not conform to the page limit.

A commercialization plan may be focused on developing NAWC-developed technologies for commercial customers, developing company commercial off-the-shelf (COTS) technologies to meet Navy needs or a combination of the two strategies.  All points in the following guidelines should be interpreted as being consistent with either strategy or a combination strategy.

1.0  Company Information

1.1.   Nature of the company’s business mission and goals

1.2.   Identified technologies that have been successfully commercialized in the past 5 years

1.3.   Demonstrated development, manufacturing, and marketing capabilities

1.4.   Financial condition of company

1.5.   Statement indicating if the company qualifies as a small business firm.

2.0  Management Information

2.1   Define the Principle Investigator and Management Team

2.2   Discuss the development teams capabilities and experience working together

2.3   Leadership and commitment of management to product development

3.0  Technology Development

3.1   Overview of the technology and describe its maturity for commercialization and ability to meet fleet needs.

3.2   Discuss the primary NAWCAD contact for this technology, length of time the company has known and worked with the primary contacts

3.3   Define the anticipated assistance required from the patent holder or technology knowledge base.

3.4   Time to commercialization impact

3.5   Chart project milestones with accompanying timelines and demonstration/validation milestones.

      3.6   Define the estimated manpower, finance, and other company resources believed required.

3.7   State the product demonstration plan to be used to determine the level of success achieved at the end of the commercialization activity

      3.8   Identify risks and mitigation efforts

4.0  Market Characterization

4.1  State the field(s) of use in which your company intends to apply the technology.

4.2  Define commercialization roadmap to use the technology, including any products that will be developed and potential future product lineage.

4.3  Clearly identify existing and potential customers

4.4  Expectations for export of product

4.5  Characterize the market including the change over time, size and estimate of penetration

4.6  State the company’s competitive advantage and position in this technology area

5.0 Market Characterization

5.1            Economic Impact

5.2            Financial and organizational impact on company

5.3            Number and quality of jobs to be created and their location

5.4            Impact on southern Maryland region

5.5            Economic impact on company’s community

5.6            Financial benefit to NAVAIR

6.0  Budget Estimates

6.1   Funding desired from the Pre-Commercialization Fund.

6.2   Company matching funds applied.

6.3   Long term product development funding projections

Appendices

A   A copy of the company’s financial report and/or the latest Annual Report

B    A 3-to-5 year pro forma income statement with supporting data

C   Proposed royalty rates including up-front fees and yearly minimums